After a brief hiatus, The Pappas Group Newsletter is back and better than ever. We know, we know, you missed us. But have no fear; the newsletter is evolving into a monthly serving of Pappas news, notes and developments. So sit back, enjoy, and start the countdown to December!

Stefan at George Mason

In early October, our creative director, Stefan Poulos, spoke to a number of design and advertising students at George Mason University. Drawing on Doc Brown and “The Office,” Stefan delivered career advice and guidance, providing the students with steps to success. The presentation is available on SlideShare and includes some of the innovative creative Pappas Group developed for Syfy Network. Also, be sure to check out Stefan’s blog post on the visit.

Branding-The Bottom Line

Anthony’s most recent Washington Business Journal article, “Don’t Discount the Online Deals-They May Pay Off,” offered best practices for taking advantage of Groupon, LivingSocial and other online discount deal services. It’s vital to experiment with what sort of promotion invigorates your customer base but always be aware of the importance of first impressions. Many customers will get their first exposure to your brand through these deal-a-day services so be confident that your strategy ensures continued engagement beyond the length of the deal. Sign up for the Washington Business Journal to catch Anthony’s next article on Gap’s logo debacle.

2010 Outstanding Website Award

The Pappas Group joins Network Solutions in celebration of their award for 2010 Outstanding Website from the Web Marketing Association. Anthony and Network Solutions’ comments on the honor can be found here.

New Projects

October witnessed the kickoff of two exciting projects.  One is with new client, Rosetta Stone, while the other is with long-time partner, Blackboard Inc.  Stay tuned as more updates are to come.

Deliver Big

In late September, shortly after AdWeek DC, Pappas Group made a declaration to ‘Deliver Big .’ Delivering big is something we do on a daily basis for our clients and has long been a mantra for Pappas Group. Now, we want others to sign our pledge and join us in delivering big. Read Stefan’s blog post on the initiative and click here to sign the declaration . Look for more exciting things to come with ‘Deliver Big’ in the next few weeks.

Pappas Growth

We are thrilled to announce four new additions to the Pappas team. Allison Mataya and Faryn Maya joined us in September; Allison as Director of Business Development and Faryn as a new Account Manager. In October, we welcomed Brad Rizza as our new Communications Manager and in November, Kristina Reyes came onboard as a Copywriter.